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Latest posts

Elevate B2B Branding with the Bullseye Target Framework

How to Integrate Marketing as a Business Growth Strategy

Three Important Lessons from Playboy’s Modern Brand Evolution

Featured blog

Boost Customer Loyalty with Visual Branding Essentials

Jul 04, 2024

Elevate B2B Branding with the Bullseye Target Framework

Jul 04, 2024

How to Integrate Marketing as a Business Growth Strategy

Jul 04, 2024

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Boost Customer Loyalty with Visual Branding Essentials

Think of Coca-Cola, and immediately red and white colors, along with their distinctive swirly font, come to mind. Similarly, when you think of Apple products, the iconic bitten apple logo is likely the first image that pops into your head. This is the power of visual branding—it creates strong associations that enhance brand recall and influence consumer choices. The colors, logos, and design elements that a brand employs convey messages about its identity, values, and quality.

For the fifth episode of Revenue Boost: A Marketing Podcast, Creative Director at Overdrive Interactive, Jess O’Brien, shared her insights on the power of colors, logos, and the emotional connections they forge with their audience. Let us learn why consistent branding is crucial for building customer loyalty...

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Elevate B2B Branding with the Bullseye Target Framework

In the B2B world, branding is often perceived as less important. B2B companies usually operate in specialized niches with a limited number of potential clients, where reputation and direct relationships often overshadow the broader appeal of brand marketing. However, branding for B2B businesses is also just as important.

For the fourth episode of Revenue Boost: A Marketing Podcast, Fractional CMO and Founder of Proving Ground, Joe Lovett, shared his insights on why B2B companies often overlook the importance of branding. He shared his so-called “Bullseye Target Framework” which will help B2B businesses create...

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How to Integrate Marketing as a Business Growth Strategy

Marketing is often undervalued and seen merely as advertisement and promotion. However, in reality, iit is a core component of business strategy essential for growth. A March 2024 article published in the Harvard Business Review titled "Put Marketing at the Core of Your Growth Strategy" highlights the crucial role of marketing for efficient business growth. Results indicate that companies prioritizing marketing at the center of their growth strategy tend to outperform their competitors. More precisely, companies that invest on branding and advertising as their top two growth strategies are twice as likely to achieve revenue growth of 5% or more compared to those that do not, with a ratio of 67% to 33% according to the article. This data reinforces the connection between strategic marketing and revenue growth. It also illustrates that investing in marketing indeed provides many growth opportunities.

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Three Important Lessons from Playboy’s Modern Brand Evolution

Undoubtedly, the digital age has significantly transformed the marketing landscape. The era of traditional marketing is now behind us, replaced by innovative digital strategies that are more dynamic and engaging. Brands that existed before the digital age boom have had to adapt to these modern changes, or risk being left behind. Those that have successfully navigated this transition have embraced new technologies and strategies, continuously evolving to meet the demands of a digitally-savvy audience. 

For instance, take Playboy magazine. Playboy's history dates back to 1953 when Hugh Hefner founded it as a sophisticated publication combining provocative imagery with insightful articles...

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Navigating budget limits has become a defining problem in the fast-paced world of marketing. CMOs are under more pressure than ever to provide outcomes with limited resources as CEOs want cost-effectiveness and immediate results. Being able to grow significantly while staying inside a strict budget is now not only a goal, but also a need in this cutthroat mark.

For the first episode of Revenue Boost: A Marketing Podcast, the founder and CEO of Stratabeat, a B2B organic growth agency for technology and SaaS companies, Tom Shapiro, shared his insights on how to achieve remarkable growth on a tight budget. Let us unpack and discover the ways to cost-effective strategic marketing!

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